How companies can make full use of the factory's own advantages to break the situation when they are unable to participate in offline exhibitions in the face of the epidemic?
Ruichang is established in July 2002. The predecessor of the company is the factory, it was built in 1993 (late 1992). We start our trading company (which is Zhenghe Ruichang Industrial Art Co., Ltd.) in 2002. Then we transformed to becoming a cross-border e-commerce company. So our company has been 28 years now.
In the beginning, our company was specializing in cross-border e-commerce. But this can not fully meet the needs of our own factory. So we want to get in touch with "The Focus" company's platform to develop more customers through multiple social media channels.
At the very beginning, we wanted to be a "B2C" player on this independent platform. After a better understanding of "The Focus" platform, we think it's not a good time to start the "B2C" mode first. It should slow down. We should try the "B2B" mode on this platform first. One of the biggest advantages of this platform is "N+1". It can show our brand. Then we can use the platform to promote our business to more customers.
Of course, through this two days and one-night study, I actually feel much pressure. We got the help of "The Focus" platform, and through their professional talent and knowledge, our sales and marketing team has been trained. After learning, we felt that we should make our "1" bigger and stronger. And "N" is by using YouTube, Facebook, and so on. Through this, we can establish our own brand quickly, and enhance our brand. We got great inspiration from this business model.
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